Northern Digital Expo

MEDIA

Press Releases

MLG Expands into Canada
Major League Gaming Canadian Open Team Passes on Sale
NFL Sack Leader to Tackle Canada’s Best Gamers at nDEX: Northern Digital Expo, Presented by Ford
Toronto to Host nDEX: Northern Digital Expo, Presented by Ford – Canada’s Ultimate Interactive Experience – From November 2–4, 2007
Leafs’ Kyle Wellwood to Challenge Canada’s Top Ranked Gamer at n:DEX Northern Digital Expo, Presented by Ford
Raptors’ Chris Bosh Announces One-on-One Challenge as Part of nDEX: Northern Digital Expo, Presented by Ford
Event Agenda & Schedule: nDEX: Northern Digital Expo, Presented by Ford

Raptors’ Chris Bosh Announces One-on-One Challenge as Part of nDEX: Northern Digital Expo, Presented by Ford
NBA All-Star joins Leafs’ Kyle Wellwood and NY Giants’ Osi Umenyiora as part of Canada’s premier gaming, entertainment and technology festival.

TORONTO, November 1, 2007 - Insight Sports Ltd. and Xbox Canada announced today that Toronto Raptors forward and two-time NBA All-Star Chris Bosh will challenge one lucky gamer to a face-off in a game of EA SPORTS Madden NFL 08 on Saturday, November 3 at 3:00 p.m. at nDEX: Northern Digital Expo, presented by Ford.

Following Bosh’s EA SPORTS Madden NFL 08 tournament, the Raptors forward will host an autograph session during which the first 100 fans to line-up on Saturday will get the chance to meet the NBA All-Star.

"I’m thrilled to be part of this event and am looking forward to taking on my fans in EA’s Madden NFL 08 Tournament on Xbox" says Chris Bosh. "Being a huge gamer, I’ve been practicing and will be fully prepared to take on some of the best gamers in Canada."

To be eligible to participate in EA’s Madden NFL 08 tournament, gamers can email Xbox Canada’s Jade at jade@microsoft.com.

A total of 24 registrants will be randomly selected to participate in the tournament at nDEX: Northern Digital Expo on Saturday, November 3 from 11:00 p.m. to 2:00 p.m. The tournament’s champion will win a chance to face-off against Bosh on the Ford Main Stage.

Bosh is one of three professional athletes who will participate in the festivities at nDEX: Northern Digital Expo. He joins previously announced sport celebrity attendees Kyle Wellwood of the Toronto Maple Leafs and NFL Pro Bowl Defensive End Osi Umenyiora of the New York Giants.

Wellwood will appear at nDEX: Northern Digital Expo on Sunday, November 4 from 2:00 p.m. to 4:00 p.m. As part of his appearance, Wellwood will compete in Ford Play a Pro activity zone against Nelson Triana, Canada’s top ranked professional video gamer. Wellwood will also host an autograph session and serve as a celebrity judge for the finals of the $5,000 AMP Guitar Hero III� competition.

Umenyiora, one of the NFL’s sack leaders this season and a 2005 NFL Pro Bowl star, will be attending nDEX: Northern Digital Expo on Saturday, November 3 from 11:00 a.m. to 2:00 p.m. to challenge fans in EA’s Madden NFL 08 tournament. He will also be signing autographs and hosting an interactive question and answer session with fans.

Held at the Direct Energy Centre, Exhibition Place, in Toronto from November 2-4, nDEX: Northern Digital Expo is Canada’s premier gaming, entertainment and technology festival. nDEX: Northern Digital Expo will be open to members of the public on Friday, November 2 from 12:00 p.m. to 10:00 p.m., Saturday, November 3 from 10:00 a.m. to 10:00 p.m. and Sunday, November 4 from 10:00 a.m. to 6:00 p.m.

Tickets to attend nDEX: Northern Digital Expo are available at the door and can be purchased in advance by visiting www.northerndigitalexpo.com.

Founded by Insight Sports Ltd., nDEX: Northern Digital Expo is Canada’s ultimate interactive experience. The three-day event will feature a variety of entertaining and interactive options, headlined by the 2007 Ford Major League Gaming (MLG) Canadian Open - a professional video game competition.

Registration for the 2007 Ford MLG Canadian Open is open to gamers of all ages and skill levels, including both amateurs and professionals. Further information on the event is available at www.mlgcanada.com.

About Insight Sports Ltd.
Insight Sports Ltd. is a leading sports media and entertainment company which creates and distributes sports and entertainment content across multiple platforms, including broadcast television, DVD, on-line, mobile, in-arena and video on-demand.

Insight Sports operates three specialty television networks: GOLTV Canada (www.goltv.ca), a 24-hour soccer network; WFN: World Fishing Network (www.wfn.tv), North America’s only network devoted entirely to fishing; and GameTV (www.igametv.com), the only Canadian television network that gives viewers a chance to win great prizes every day, simply by tuning in. The company owns and operates the Grand Slam of Curling, the most prestigious events on the World Curling Tour and Ford Major League Gaming Canada (www.mlgcanada.com), an affiliate of Major League Gaming and the largest organized league and international sanctioning body for professional video gaming. Insight Sports also manages Wayne Gretzky’s official website, www.gretzky.com and holds a significant interest in the NHL Network (www.nhlnetwork.ca), a 24-hour hockey channel.

Aquila Productions Inc., a leader in sports television production, is a wholly owned subsidiary of Insight Sports. Based in Toronto, the principal shareholders of Insight Sports include Larry Tanenbaum (Kilmer Enterprises Inc., a subsidiary of Kilmer Van Nostrand Co. Limited) and MWI & Partners. For more information see www.insightsports.com.

About Major League Gaming
Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world’s fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG’s ongoing professional video gaming tournaments have attracted competitors from over 28 countries. Major League Gaming Canada - a property of Insight Sports - is the first expansion for this professional video gaming league outside of the United States and will be highlighted by a series of online tournaments throughout the summer and fall, including the 2007 MLG Canadian Open, presented by Ford Canada, which will be held at the Direct Energy Centre in Toronto from November 2-4. For more information see www.mlgcanada.com.

Leafs’ Kyle Wellwood to Challenge Canada’s Top Ranked Gamer at n:DEX Northern Digital Expo, Presented by Ford
NHL star to donate 1,000 event tickets to Big Brothers and Big Sisters of Toronto

TORONTO, October 29, 2007 - Insight Sports Ltd. announced today that on Sunday, November 4 from 2:00 p.m. to 4:00 p.m., Toronto Maple Leafs centre and avid gamer Kyle Wellwood will compete against Nelson Triana, Canada’s top ranked professional video gamer, in Halo 3 as part of the Ford Play A Pro activity zone taking place at nDEX: Northern Digital Expo, presented by Ford.

Tickets to attend nDEX: Northern Digital Expo are available at the door and can be purchased in advance by visiting www.northerndigitalexpo.com.

As part of his appearance, Wellwood will hold an autograph session with the first 100 fans to arrive Sunday at the Ford Play a Pro activity zone, serve as a celebrity judge for the finals of the $5,000 AMP Guitar Hero III� competition, and donate 1,000 nDEX: Northern Digital Expo tickets to the Big Brothers and Big Sisters of Toronto chapters.

"I wanted to give kids the opportunity to experience Ford MLG Canada firsthand and I really think Big Brothers and Big Sisters Toronto are going to have a great time," said Wellwood. "I know that I’m definitely looking forward to it. That is, except for having to play Nelson, but maybe he’ll take it easy on me!"

A native of Ottawa, Triana, 27, has competed as a professional gamer since 2004. In that time, he’s developed a cult following and a fan base that spreads across Canada and into the United States. A two-time Canadian champion, Triana was the first Canadian to compete at an MLG event, the first Canadian to reach the top-16 of a Major League Gaming (MLG) event and the first Canadian to defeat a member of the United States’ team in Halo at the prestigious World Cyber Games.

About Big Brothers and Big Sisters of Toronto
Big Brothers and Big Sisters of Toronto is widely regarded as Canada’s best known and most successful mentoring organization. Our mission is to match and monitor volunteers who serve as friends and positive influences to children and youth living in the city of Toronto. Established in 1913, BBBST helps children between the ages of six and 18 years of age become caring adults by matching children with a carefully-screened, adult mentor who provides friendship and positive support. Our focus is to be preventative by reaching children at a pivotal point in their lives when the impact of a mentor can change the course of their future.

Toronto to Host nDEX: Northern Digital Expo, Presented by Ford – Canada’s Ultimate Interactive Experience – From November 2–4, 2007

TORONTO, October 25, 2007 – Canada’s gaming, entertainment and technology enthusiasts will have the opportunity to experience the latest in video gaming hardware, games, and all things digital as part of nDEX: Northern Digital Expo, presented by Ford, taking place at the Direct Energy Centre, Exhibition Place in Toronto from November 2–4.

Produced by Insight Sports Ltd., nDEX: Northern Digital Expo is Canada’s ultimate interactive experience. nDEX: Northern Digital Expo will be open to members of the public on Friday, November 2 from 12:00 p.m. to 10:00 p.m., Saturday, November 3 from 10:00 a.m. to 10:00 p.m. and Sunday, November 4 from 10:00 a.m. to 6:00 p.m.

Tickets to attend nDEX: Northern Digital Expo can be purchased at the door, or online by visiting www.northerndigitalexpo.com.

The three–day event will feature a variety of entertaining and interactive options, headlined by the 2007 Ford Major League Gaming Canadian Open – a professional video game competition.

The 2007 Ford MLG Canadian Open will consist of four main events: Halo 2 – four vs. four, Halo 2 – free for all, Gears of War – four vs. four and Rainbow Six Vegas – four vs. four. The top eight finishers from each tournament will receive prize money with a total purse of $70,400 awarded over the three–day event.

Registration is open to gamers of all ages and skill levels, including both amateurs and professionals. Further information on the event is available at www.mlgcanada.com.

"Ford of Canada is thrilled to be a part of this exciting, interactive event ", said Reg Modjeski, Manager of Sponsorships and Events, Ford of Canada. "We invite gaming enthusiasts to put their skills to the test and challenge the best gamers around at the Ford Play a Pro activity zone."

Among the additional activity zones and Ford Main Stage events taking place during nDEX: Northern Digital Expo include:

Ford Play a Pro – Come to the Ford Booth every day to take on a pro gamer at Halo 3. Tons of great prizes to be won.

AMP Guitar Hero III� Competition – Register on–site for free on Friday, November 2 to compete against Canada’s best Guitar Hero performers. First prize is $5,000!

Canada’s biggest Halo 3 LAN Party! – This will be the first major LAN party for Halo 3 players. Free to play for all attendees.

Zellers Playzone – Parents are invited to rest their feet and enjoy all the amenities of the Zellers Playzone. An onsite store will also be on hand featuring a wide range of gaming merchandise.

Exclusive Xbox 360 Play Area – The Xbox 360 Play Area is your chance to experience all the newest and exciting Xbox 360 titles including Guitar Hero III� and many more!

The Duracell Cyber Canada Cup – Register for your chance to compete for a total prize purse of $10,000 on NHL 2K8. The top four qualifiers will receive Via Rail passes and hotel accommodation to attend the Duracell Cyber Canada Cup finals in Montreal from November 9–11, 2007.

The Old Spice Racing Challenge – Compete for a total prize purse of $2,500 by capturing the checkered flag in EA NASCAR ’08. Finals to take place on Sunday.

NFL EA Madden ’08 Sports Zone – NFL Canada will be featuring an EA Madden ’08 zone complete with an appearance from a current NFL player. Stop by and play Madden ’08 head to head against the players behind the toughest sports league in the world.

Live music featuring Alpha Galates and Protest The Hero – Both bands will play a set each day. Alpha Galates will perform their hit single, "Natio" from the Halo 3 Soundtrack while Protest The Hero will preview some new material as well as play some classic songs from their highly acclaimed world–wide debut release "Kezia". Protest The Hero’s songs have been featured in Guitar Hero� and EA NHL 07.

Play a Pro Seminars – Members of the top MLG teams including Final Boss, Carbon and Str8 Rippin’ will offer expert advice on team strategies and how to train for the MLG pro circuit.

The Panasonic Digital Theatre – The Panasonic Digital Theatre will showcase the latest projector displays and home theatre technology. On Sunday, November 4th, NFL games will be shown on bigger than life Hi–Definition screens.

Nintendo Miingle Zone – The Nintendo Miingle zone will allow all attendees to create their own Mii avatar using Nintendo’s Wii. A contest for the best Mii character will also be featured. Wear your customized Mii on a t–shirt printed immediately in the Nintendo Miingle Zone.

True3Di – Truly live inside World of Warcraft and Counterstrike in 3D with True3Di technology. Using state of the art stereoscopic methods, True3Di monitors will be featured in North America for the first time at nDEX: Northern Digital Expo. True3Di will also showcase their camera system for the ultimate in 3D movie production.

Phoenix Bluecasting – Featuring two blue zones that allow all bluetooth mobile phones, PDAs and laptop computers to download games, content and show schedules.

Headplay – Gaming, entertainment and technology enthusiasts will have the opportunity to experience the future of video gaming with an exhibit showcasing the world’s first personal cinema system.

Seneca College Scholarship Contest – As part of the "The Digital Gladiator" design contest, one Seneca college student will win a scholarship to the college’s AAC Classical Animation program or Post–Graduate 3D Gaming program.

Everything Apple with Carbon Computing – Check out the much anticipated arrival of the ModBook! Pre–orders will be taken for interested individuals.

Game Demo Area – Everything from pub games to the latest in console, PC and mobile games will be on hand.

Event Details

Where: The Direct Energy Centre, Exhibition Place

100 Princes’ Boulevard, Toronto, Ontario M6K 3C3

When: Friday, November 2 – Sunday, November 4, 2007

Day	Hours
Friday, November 2nd	12:00 pm – 10:00 pm
Saturday, November 3rd	10:00 am – 10:00 pm
Sunday, November 4th	10:00 am – 6:00 pm

Ticket Information

Children 5 and Under	Free

Youths (12 and Under)
Youths – 12 and Under Online Price	$8.50
Youths – 12 and Under @ Gate	$10.00
Youths – @ Gate with Royal Winter Fair Ticket	$5.00
Youths – 3 Day Pass Online	$17.50
Youths – 3 Day Pass @ Gate	$22.50

Adult (12 and over)
Adult Day Pass – Online	$12.50
Adult Day Pass – @ Gate	$15.00
Adult – @ Gate with Royal Winter Fair ticket	$7.50
Adult 3 Day Pass – Online Price	$25.00
Adult 3 Day Pass – @ Gate	$30.00

Family Pass
Family 4 Pack – Online Day Pass	$35.00
Family 4 Pack – @ Gate Day Pass	$45.00

Note: Prices do not include tax. Tickets purchased online are subject to a service fee of 15%.

About Insight Sports Ltd.

Insight Sports Ltd. is a leading sports media and entertainment company which creates and distributes sports and entertainment content across multiple platforms, including broadcast television, DVD, on–line, mobile, in–arena and video on–demand.

Insight Sports operates three specialty television networks: GOLTV Canada (www.goltv.ca), a 24–hour soccer network; WFN: World Fishing Network (www.wfn.tv), North America’s only network devoted entirely to fishing; and GameTV (www.igametv.com), the only Canadian television network that gives viewers a chance to win great prizes every day, simply by tuning in. The company owns and operates the Grand Slam of Curling, the most prestigious events on the World Curling Tour and Ford Major League Gaming Canada (www.mlgcanada.com), an affiliate of Major League Gaming and the largest organized league and international sanctioning body for professional video gaming. Insight Sports also manages Wayne Gretzky’s official website, www.gretzky.com and holds a significant interest in the NHL Network (www.nhlnetwork.ca), a 24–hour hockey channel.

About Major League Gaming

Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world’s fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG’s ongoing professional video gaming tournaments have attracted competitors from over 28 countries. Major League Gaming Canada – a property of Insight Sports – is the first expansion for this professional video gaming league outside of the United States and will be highlighted by a series of online tournaments throughout the summer and fall, including the 2007 MLG Canadian Open, presented by Ford Canada, which will be held at the Direct Energy Centre in Toronto from November 2–4. For more information see www.mlgcanada.com.

NFL Sack Leader to Tackle Canada’s Best Gamers at nDEX: Northern Digital Expo, Presented by Ford

TORONTO, October 26, 2007 – Insight Sports Ltd. and NFL Canada announced today that New York Giants NFL Pro Bowl star and current NFL sack co–leader Osi Umenyiora will be onsite at the Direct Energy Centre in Toronto on Saturday, November 3 from 11:00 a.m. to 2:00 p.m. to challenge fans in NFL EA Madden 08 as part of nDEX: Northern Digital Expo, presented by Ford.

Apart from showcasing his gaming skills, Umenyiora will also be on hand to sign autographs and participate in an interactive question and answer session with nDEX: Northern Digital Expo attendees.

Individuals can sign–up to compete against Umenyiora in NFL EA Madden 08 by registering onsite at the NFL EA Madden 08 Sports Zone on Saturday.

"I’m excited about seeing what kind of game Toronto’s Madden players have," said Umenyiora. "If I see any talent, I’ll certainly be encouraging them to register for the EA Madden Challenge’s Toronto stop in November."

nDEX: Northern Digital Expo will be open to members of the public on Friday, November 2 from 12:00 p.m. to 10:00 p.m., Saturday, November 3 from 10:00 a.m. to 10:00 p.m. and Sunday, November 4 from 10:00 a.m. to 6:00 p.m.

Tickets to attend nDEX: Northern Digital Expo are available at the door and can be purchased in advance by visiting www.northerndigitalexpo.com

Regarded as one of the NFL’s best defensive ends, Umenyiora has recorded an NFL–leading eight sacks to go along with 24 tackles and three forced fumbles en route to helping lead the Giants to a 5–2 record through the first seven weeks of the 2007 season.

During his last game against the San Francisco 49ers, Umenyiora totaled three tackles (two solo), one sack and one forced fumble in the Giants’ 33–15 victory. Umenyiora’s third–quarter quarterback takedown resulted in the perfect play – a sack, forced fumble, fumble recovery and 75–yard return for a touchdown.

In 2005, Umenyiora enjoyed a career year, posting a NFC–leading 14.5 sacks en route to earning his first NFL Pro Bowl nomination. Currently in his fifth season as a member of the Giants, Umenyiora has recorded a total of 36.5 sacks in 63 career regular season games.

The NFL’s official Canadian Madden Challenge event is taking place on November 18, 2007 in Toronto. nDEX: Northern Digital Expo attendees can register onsite to compete in the mid–November competition where the winner will earn a spot at the International Madden Challenge in Los Angeles and the chance to battle for more than $100,000 in prizes.

"Last year’s Toronto stop for our Madden Challenge was one of the most exciting events on the tour," said Brian Movalson, Director of Sports Marketing for EA Sports. "Taking these events internationally speaks to the popularity of the EA Sports experience and shows that these video game competitions have no borders."

Produced by Insight Sports Ltd., nDEX: Northern Digital Expo is Canada’s ultimate interactive experience. The three–day event will feature a variety of entertaining and interactive options, headlined by the 2007 Ford Major League Gaming (MLG) Canadian Open – a professional video game competition.

About Major League Gaming
Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world’s fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG’s ongoing professional video gaming tournaments have attracted competitors from over 28 countries. Major League Gaming Canada – a property of Insight Sports – is the first expansion for this professional video gaming league outside of the United States and will be highlighted by a series of online tournaments throughout the summer and fall, including the 2007 MLG Canadian Open, presented by Ford Canada, which will be held at the Direct Energy Centre in Toronto from November 2–4. For more information see www.mlgcanada.com

Major League Gaming Canadian Open Team Passes on Sale

Canada’s top video gamers to compete in Toronto for over $70,000 in prize money

TORONTO, September 20, 2007 – Major League Gaming (MLG) Canada and Insight Sports Ltd. announced today that team registration passes for the 2007 MLG Canadian Open are now on sale. Registration is open to gamers of all ages and skill levels, including both amateurs and professionals.

Held at the Direct Energy Centre in Toronto from November 2 to 4, the 2007 Canadian Open is the first MLG video game competition to be held in Canada. The 2007 MLG Canadian Open is also one of the featured events of the 2007 Northern Digital Expo (nDEX), Canada’s ultimate interactive video game, technology and entertainment festival.

Individuals can purchase passes to compete at the 2007 MLG Canadian Open by visiting the MLG Canada website at www.mlgcanada.com. Gamers are encouraged to register their team early as a limited amount of competition spots are available for each tournament.

"With over 6.7 million gamers nationwide, professional video gaming is one of the fastest growing sports in Canada," said Kevin Albrecht, President and Chief Executive Officer of Insight Sports. "For the first time, the 2007 MLG Canadian Open will provide Canada’s best gamers with an opportunity to compete at home, earn prize money and also rise through the league’s ranks with the hopes of securing a professional contract."

The 2007 MLG Canadian Open will consist of four main events: Halo 2 – four vs. four, Halo 2 – free for all, Gears of War – four vs. four, and Rainbow 6 Vegas – four vs. four. The top eight finishers from each tournament will receive prize money with a total purse of $70,400 awarded over the three–day event.

"Having a premier MLG event in Toronto is huge step forward for the Canadian gaming community and professional gaming as a whole," said Nelson Triana, Canada’s top ranked gamer who competes under the gamer tag "G–SpOt". "The 2007 MLG Canadian Open will feature the best gamers that this country has to offer and I’m looking forward to showcasing my skills on a national stage."

The four MLG Canadian Open tournaments are expected to attract the top gamers from across Canada and the United States. Among the teams who have already confirmed their participation for the 2007 MLG Canadian Open are Canadian entries North of 49, led by G–SpOt, and End Result. In addition, three of the top professional gaming teams from the United States – Carbon, Final Boss and Str8 Rippin – have also confirmed their participation.

About Major League Gaming

Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world’s fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG’s ongoing professional video gaming tournaments have attracted competitors from over 28 countries. Major League Gaming Canada – a property of Insight Sports – is the first expansion for this professional video gaming league outside of the United States and will be highlighted by a series of online tournaments throughout the summer and fall, including the 2007 MLG Canadian Open which will be held at the Direct Energy Centre in Toronto from November 2–4. For more information see www.mlgcanada.com.

About Insight Sports Ltd.

Insight Sports operates three specialty television networks: CGTV, Casino and Gaming Television; GOLTV Canada, a 24–hour soccer network; and WFN: World Fishing Network, North America’s only network devoted entirely to fishing. The company owns and operates the Grand Slam of Curling, the most prestigious events on the World Curling Tour and Major League Gaming Canada, an affiliate of Major League Gaming and the largest organized league and international sanctioning body for professional video gaming. Insight Sports also holds a significant interest in the NHL Network, a 24–hour hockey channel.

For further information contact:

Eric Michalko
Communications Manager
Insight Sports Ltd.
Phone: 416.593.0915, ext. 253
Cell: 647.669.0900
Email: emichalko@insightsports.com

MLG Expands into Canada
MAJOR LEAGUE GAMING EXPANDS INTO CANADA

Operated by Insight Sports, MLG Canada's Leadership Includes Top Canadian Executives from Traditional Major Sports Leagues

NEW YORK CITY – JUNE 19, 2007 – Major League Gaming (MLG), the first professional video game league, today announced its expansion into Canada. Operated under license by Toronto–based Insight Sports, one of Canada's top sports media and entertainment companies, the launch of MLG Canada continues MLG's evolution as a major North American sports league.

Since its inception, MLG has modeled its growth on traditional professional leagues and MLG's partners in Canada include some of Canada's most prominent sports executives. Larry Tanenbaum, one of the principle shareholders of Insight Sports, serves as a governor of both the NBA and the NHL and is Chairman of the Board of Maple Leaf Sports & Entertainment Ltd., the owner of the NHL's Toronto Maple Leafs, the NBA's Toronto Raptors, and the Air Canada Centre. Insight is led by CEO Kevin Albrecht, who previously helped manage the careers of superstar athletes such as Wayne Gretzky, Mike Weir, and Kurt Browning as head of IMG Canada, and was named by the Globe and Mail as one of the three most influential people in Canadian sports.

Said Albrecht, "From the beginning, MLG has worked within the gamer community to build authenticity and credibility, then take it mainstream to capture a broad audience. Based on our longtime involvement in sports media and entertainment, we know what it takes to make a major pro league work, and we're excited to work with them as part of the fast–growing MLG phenomenon."

"As a leading organization in traditional sports and sports television, Insight's leadership of Ford Major League Gaming Canada comes as a tremendous affirmation for MLG as both a new sports league and a business," said MLG's CEO Matthew Bromberg. "We're out to create the next major mainstream North American–style sports league, so we couldn't ask for a more perfect partner than Insight Sports."

The 2007 Ford Major League Gaming Canadian Open will be held Friday, November 2 – Sunday, November 4, 2007 at Toronto's Direct Energy Centre. This event will serve as the showcase for Canada's Gaming and Digital Lifestyle show, and will cater to over 25,000 core gamers and technology enthusiasts. For more information, Canadian gamers are invited to visit www.mlgcanada.com.